Within the past year, a large number of businesses have downsized and are suddenly tasked with handling more calls with less staff. Prolonged hold times can damage a relationship you have worked so hard to build, leaving current and prospective clients feeling unimportant or forgotten. Personalized Music and Advertising on Hold has become an important accessory for many businesses. This unique tool that is not available in other media mediums, can help you captivate your callers with brand and product awareness, promotions, news, etc. It has been proven that if a caller has something to listen to, they are more likely to stay on the line, retain information and experience less agitation. For more information, visit Music & Advertising On Hold.
While this tool is one of the most effective forms of advertising available, there are licenses required for use and regulated copyright laws. If you play the radio or music on hold (includes playing CD’s, MP3s or an Ipod) without a license to broadcast this music, you are breaking the law. “The performance of music over telephone lines is defined as a public performance under U.S. Copyright laws. Accordingly, in order for the performance of copyright protected music to be lawful, the copyright owners or their representatives must license it to the user. AMS Music, BMI, and ASCAP are the three largest US representatives for music copyright owners, and they actively enforce the provisions of this law. Copyright infringement fines range from $500 to $150,000 each time it is played.” (Information provided by Sound Results on Hold).
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