Last week I was driving to my weekly networking group and saw something on the side of the road that caught my attention; it was a full grown man dressed as a banana. That’s right, I said BANANA. It was a stem to toe yellow costume and this guy was having a blast in it! He was advertising for a health food store by dancing around with a sign and waving at cars, beckoning them to visit the storefront behind him. I was so impressed with his enthusiasm and energy, he was truly embracing his inner wackiness and I respect that.

What lengths would you go to in order to promote your business? Would you dress up like one of the Fruit of the Loom gang or stand on a street corner twirling a giant arrow? Maybe you’d be willing to shoot a TV spot singing a catchy jingle or pretend you’re talking on a toy phone The more outrageous you are willing to get, the more memorable the effect will be. Memorable is not always the best route to take though; if your idea is offensive or too ridiculous, you could attract the wrong kind of attention and be seen as a laughingstock instead of being considered a groundbreaking visionary.

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